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What to Expect from Online Advertising in 2018
Recently, Zenith has announced that the share of digital advertising spend will increase from 37.6% in 2017 to 40.2% in 2018. As stated by Vittorio Bonori, Zenith global brand president, the growth...
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More than Half of Digital Ad Budgets Goes to Video
Last month the IAB published a new study claiming that video ad spend will continue to grow in 2018. According to the research, nearly 60% of advertisers’ ad budgets are already allocated to digital...
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Publishers’ Strategies in a Post-GDPR World
As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers...
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Learn how Impactify uses Smart RTB+ to boost video and native revenue
Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+! Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great...
View ArticleNew habits, more interactive content, or how to (re)discover and (re)live...
Original article published in French magazine Journal du Net As the health crisis has celebrated its first year, and as we live more or less confined, what should we remember about the impacts? On our...
View ArticleUser Experience should be at the heart of Brand Safety
Original column by Thomas Aina, CEO of Impactify, in Strategies Magazine:...
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At Impactify, “we are committed to the best possible mobile experience”
Original interview of Marina De Morand Kunthea, Head of Programmatic at Impactify, in Ecran Mobile Magazine:...
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Contextual Advertising: an answer to a Cookieless world
You have probably noticed that contextual advertising has been trending in recent months. With the adoption of the EU’s GDPR policy and Google announcing the deprecation of third-party cookies on...
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Impactify’s Guide to Google MCM Integration for Publishers
Welcome to Impactify’s MCM program! This guide is designed to streamline your integration into our Google MCM framework, ensuring a seamless partnership aimed at enhancing your ad revenue and...
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Consumers’ Preferences in Online Advertising: 2018 Edition
In December 2017, Clutch published a survey, stating that despite the continuing popularity of TV advertising, online ads are steadily increasing their impact on people (43%). The Survey also showed...
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